Sunday, May 22, 2005
Friday, March 11, 2005
Sponsoring Isn't Like Selling
"What can I do to help this person?" Then, help this person. Will this guarantee that your prospect will join? No. But the worst that can happen is that you did something good for someone else. And there's nothing wrong with that. An example of this method would be to offer the prospect tax tips, some ideas to help the prospect in his business or endeavors, or to give the prospect a good book on creating wealth or self-improvement. If we just concentrate on doing the right thing and helping people whenever we can, we'll have more than enough qualified prospects coming to us, ready to join our business. It's easier to accept applications from happy prospects than to chase prospects with a hard sell. So if you want to be an effective recruiter, then concentrate more on relationships and less on features, benefits, and facts about your program.
By Tom "Big Al" Schreiter
Don't Ever Give It Up! Give It TIME!
By Sue Seward
The In Your Face Truth about Network Marketing:How I Was Wrong and How You Can Learn From My Mistakes
By Scott Lucas
"Are You Prepared for Net Attacks?"
Upon reading these findings, I thought it imperative to issue a warning to you! Especially, since more and more frequently I receive emails from subscribers asking me to resend information because a virus/worm/trojan or some type of malware wiped out data on their computer. As a small business owner, your personal computer is your lifeline to your business. It must be protected. You need to be able to surf the net safely and review your email without fear of it catching a disease. If you think I am being overly dramatic in my concern, keep the following in mind. Having viruses, adware and/or spyware on your computers will cause problems. While it might just be the annoyance of sluggish processing or an altered homepages it can be much worse. Malware can steal personal data, hijack control over your computer or even make it non-functional. In fact, the government is beginning to take steps to stop the growing problem of viruses, adware and spyware. On October 6, 2004, the U.S. House of Representatives passed H.R. 2929, the "Securely Protect Yourself Against Cyber Trespass Act" (the "SPY ACT"). On September 28, 2004, California Governor Arnold Schwarzenegger signed Bill No. 1436, the "Consumer Protection Against Computer Spyware Act". And the FTC, on October 12, 2004, took action for the first time against a spyware dealer. Interestingly, the case is against Sanford Wallace and his companies Seismic Entertainment Productions, Inc. and Smartbot.net. You may or may not know that Sanford Wallace, was labeled the "spam king" back in the 90s and was sued out of operation. It appears he's back with a new scheme. He runs a spyware operation that hijacks computers, secretly changes their settings, barrages them with pop-up ads, and installs adware and other software programs that spy on consumers' Web surfing. Then he sells software to fix the problems his spyware just caused. (Not a particularly ethical tactic.) The FTC hopes this case, as well as others they expect to bring, will address the growing problem spyware is causing ecommerce. At a spyware workshop the FTC held in April, Dell reported that 10% to 12% of its tech-support calls stem from spyware complaints or problems. Similarly, Microsoft reported that 50% of Windows crashes are caused by spyware. In reality, however, you can not wait for the government to stamp out the virus, spyware and adware problem. If you haven't done so already, you need to take steps to protect your system. So what do you need to do?
1) Consider using a router.
A router will act as a hardware firewall and make your computer relatively invisible to the outside Internet. If hackers can't easily see you, you're less likely to be attacked.
2) Use a software firewall.
A software firewall will allow you to monitor and control what applications access the Internet from your computer. You will be able to spot and stop anything suspicious from using your computer. A good frëë software firewall is ZoneAlarm - http://www.zonelabs.com .
3) Install and update your anti-virus software.
As a small business owner you have lots of email coming into your computer. Many of these emails contain viruses or worse. And, while you may nëvër open any attachments delivered with your email, that's not enough protection. With HTML email, viruses can be embedded in the HTML and just viewing the message can lead to problems. Further, because of viruses being embedded in HTML, even surfing the web, can cause your computer to contract a virus. You need anti-virus software. If you acquired software 2 years ago, it's no longer going to be effective. New viruses, trojans and worms are constantly being let loose on the Internet. As a result your anti-virus software has to be updated regularly. Some frëë anti-virus softwares you can evaluate are:
1. Antivir http://www.free-av.com/
2. avast! 4 Home Edition http://www.avast.com/eng/avast_4_home.html
3. AVG Anti-Virus Free Edition http://free.grisoft.com/freeweb.php/doc/1/
Before you download an antivirus I'd recommend reviewing a comparison of good antivirus softwares to help you select the one right for your machine. A couple of sites with comparatives are http://www.virus.gr/english/fullxml/default.asphttp://www.av-comparatives.org/
Counter act spyware and adware.
One of the main roads spyware and adware take into your system is through your browser. In particular Microsoft's Internet Explorer browser is loaded with vulnerable spots through which malware can invade your system. One step you can take is to switch browsers. WebSideStory just reported that the Mozilla Suite, Netscape and Firefox have increased their share of the browser marketplace by 3.5% since June because of the problems with Microsoft's IE. If you're interested in trying another browser, you might try out Firefox by Mozilla. It can be downloaded for free at http://www.mozilla.org/products/firefox/. If you want to stick with Microsoft's IE, then be sure to download and regularly run on your system checks for Spyware and Adware. Two well respected anti-spyware programs which can be freely downloaded are:
1) Ad-aware from Lavasoft http://www.lavasoftusa.com/
2) Spybot-S&D http://www.spybot.info
Both of these programs work like anti-virus software, they'll scan and remove a wide variety of intrusive or dangerous spyware programs. As each finds different spyware, I encourage you to use both. Once you've taken steps to secure your personal computer, next you should evaluate the set-up and security of your ecommerce presence. Yes, your web site is in danger too! In the most recent Symantec "Internet Security Threat Report," a number of scary statistics were highlighted. Their study from January 1, 2004, to June 30, 2004 found that attacks on small ecommerce businesses are on the rise. They reported that 16% of the security attacks were targeted at ecommerce organizations, up from just 4% in the previous 6 months. Plus 10% of the attacks were specifically targeted at small businesses rather than bigger companies. The increase in attacks on smaller players, shows that hackers are looking for financial gain by going after what they perceive as more vulnerable targets. Smaller businessestypically have less robust security so data can be stolen more readily. Further smaller businesses are more vulnerable to blackmail, as many depend entirely on their Internet presence for revenue. After reading this disturbing news, I also learned of an attack earlier this fall which severely hurt small businesses. Wired News reported that Authorize.net was targeted with a denial of service, or DDoS, attack in September. Authorize.Net is one of the Internet's best-known, most widely used crëdit card processing services, whose customer base is mostly smaller merchants. The result of the attacks were that thousands of small business merchants lost monëy. As a small business you need take note of this rising attack trend. Take steps to review your Internet security and disaster plan. First, as I've discussed make your personal computer secure. Next, evaluate your web site's security. Review your host's and provider's security measures. You'll want to chëck to make sure that the physical location of your host's servers are secure. You'll want to confirm that your host makes back-ups of the data you're placing on their system. And you should read through their security policy. If you're unable to find this information about your host, contact them (a quick email will do), and ask them about their security measures. In addition to your host having back-ups, you want to make certain you have back-ups of all important data. Store this data on a disk. On the disk have copies of your web pages, your customer data, your email lists, your scripts, etc.. Should your host ever loose your data or go down for an extended period, you will be able put up your site elsewhere without difficulty. You'll only be able to accomplish this business saving step, however, if you have complete back-ups. You also want to safeguard your login information to your host. Do not give out your password or grant others access to your host without thoroughly knowing them. Lastly you may want to consider redundancy. What would you do if one of your providers has a problem? For instance what would you have done if you used Authorize.net to process your orders? If you use PayPal to process payments, they too experienced technical problem for several days in mid-October. Merchants couldn't collect payments as needed during the down time. Only those ecommerce sites, with multiple payment options would have been able to reduce the damage. If you only use PayPal on your site, you might want to set-up with a crëdit card processor like Authorize.net. Or if you use Authorize.net, you might also want to offer PayPal as a second option. Whatever payment processor you do use, consider offering another option. It's unlikely both providers will have problems simultaneously. Similarly, if you can not afford to have your ecommerce presence out for any length of time you may want to have 2 different hosts. Having the same site, housed under 2 different domains at 2 different hosts gives you options. Should one host go down you can refer customers to your other site. Plus, you'll have the ability to update your domain to point to the other site during the emergency. Take time to think through your disaster plan and your businesses' security so you can prepare. Small online businesses are being targeted, so you need to take action. Don't wait until tragedy strikes.
Seven Secrets For A Better Website
Have you ever wondered why it is that some web sites enjoy super success while many others fail miserably? Below are seven secrets to help you make YOUR site one of the winners!
1. SPEED
Several studies indicate, that you have only 10 to 30 seconds to capture
visitor's attention. If your site is slow to open, your customer will likely
lose patience and close the window. And that means bye.. bye..to your site!
Worse..no sale.
Solution: Avoid having too much animation in your site.
Compress the image files and host your site with a good hosting company.
2. Website Design
Remember you have only 10 to 30 seconds to capture visitor's attention. So
website design is very important. Most people judge something on their first
look! When visitors come to your site, they will see the reflection of YOU. Be
certain they will like what they see.
Make your site comfortable to look at.
Be consistent with the feel and design. Don't use bright colors that jolt the
eye and senses. Use a text that is easy to read. Better yet, put a really great
picture of yourself on your site. Let your visitors know who they are dealing
with, and show them that there is a real human behind the website!
Did my picture capture your attention the first time you visited my website? I hope so.
I hope you could see that I was a real, geniune, caring person that you would
feel comfortable doing business with. :-)
3. Focus Your Site
Make sure to focus your website on the intended goal. This will help you to target your market easily. For example, if you are interested in a car selling business, most of the contents of your site will naturally be about cars. For instance, your topics could be; My Car Collection, Tips for Buying A Good Car, Millenium Cars, The Secrets of Washing a Car, etc..! :-)
Car Lovers will enjoy visiting your site, because you give them exciting information about a topic they are personally interested in.
When you have laser focus, and great contents, this will create happy customers coming back to your site again and again. This makes it possible for you to repeatedly offer them new sales items to purchase from your site!
Don't clutter your site with too many unrelated products. When you have more than one or two unrelated products, make a unique page for each instead of putting them all on the same page. And do it with some style and thought. Your customers will not appreciate feeling that they have been tricked with an unworthy product.
4. Keywords Density
Many site owners ignore or are ignorant about the importance of Keywords. I have found sites which don't have any keywords at all. This is death for a website! A Good keyword density will help your site listing in search engines!
Remember, 90% of web surfers find what they want by typing in the search engines. So design your site to maximize the placement. Focus on your keywords. Utilize the meta tags keywords, description and title.
If you have no idea what I am talking about or if you don't know how to use HTML code, please, find someone who does or purchase a few good books (I can suggest one or two). I know this may sound terribly confusing but it is one of the most crucial things needed to build a better more successful website.
5. Simple Navigation
Make your site navigation easy. If the customers find it hard navigating your site to find what they want, they will go elsewhere. So, limit the choices, and make the sales process uncomplicated.
6. Make Payment Easy
If you sell a product, offer your customer a variety of payment methods. If your site does not offer a credit card, you are hurting your business...get one right now. You can set up a merchant account such as ClickBank, or use one of the many credit card clearing companies. Take checks online. Provide an address for those who prefer to pay by cash, check, or money order. and provide them with a guarantee.
Make the payment process obvious, easy to access and intuitive to use.
7. Credibility Is Vital
Your professional website design will not sell, if the customers don't trust you! So, provide legitimate contact information online. Your email address, mailing address, phone number and a fax number, if applicable. If you are reluctant to give this information to your customers, why should they trust, or buy from you?
Having your own domain name is also very vital for your credibilty. It will make you look more professional. Choose a domain name that easy to remember and suitable for your business.
Putting testimonials from happy customers is one of the best way to improve your credibilty. When the customer can read what other people say about your service, they will be more inclined to trust you!Applying the seven secrets above probably will not make your site become as famous as Amazon or Yahoo overnight! But..If they are applied correctly and included into an overall website design and marketing campaign, you will see great improvement to your site's traffic and sales!
Tuesday, February 01, 2005
How NOT to Design an Email Campaign
- WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor.
- Include your URL (website address) from the very beginning. While you're at it, go ahead and tell them what they're getting for Christmas and how all the magic tricks are done. No one likes surprises or suspense. Don't give them any mystery or let any excitement build. What do you think this is supposed to be, interesting or something??
- Write long, wordy paragraphs. You want to tell them everything you possibly can and it should all be in one looooong paragraph. This is the same principle that applies to first dates. Tell them everything about you all in one breath. No letting little things come out over time. No surprises or explanations. Bonus points if you can get them to go cross eyed while trying to read it.
- Overdo the personalization feature. Everyone loves to hear their own name. Make sure you include it in every sentence. This way, they know it was done manually and not by a computer program. Because surely those computer programs have limits of say 20 or 30 names throughout the email.
- Focus on yourself and not your prospect. Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….
- Stop Emailing them if you get no response. Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.
- Don't have a sense of humor. No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen if you allowed it to be fun!
Written by: Anne Ahira
You could read more about Ahira and Elite Team in:
www.SimpleTactic.com
5 Reasons Why the Financial Freedom Society Membership is Such a Great Service to Sell
Society Membership Serves A Vast Market - and is ideal for:
Hundreds of millions of individuals around the world who desire to achieve financial freedom much earlier than normal
Untold millions who suffer with debt problems and poor financial health
An employee benefit program
A business enhancement package for small business owners
Financial Advisors to sell to their clients and to the employees of their business clients
Anyone who feels responsible for being a good steward of money and time
A fundraiser for charities and non-profit organizations
All of the above for people anywhere in the world who speak and read English.
Reason #2
Society Membership Immediately Saves More Than it Costs
Services that immediately save more than they cost are rare, and they provide the very greatest business advantage.
Rare consumer values, like a Financial Freedom Society Membership, are like standing on the street corner and saying to people who pass by, "Will you pay $29.95 a month for a membership that includes the following wonderful benefits? Oh, by the way it can also save you more than the $29.95 a month you pay for those wonderful benefits".
Reason #3
Society Membership Is Often Tax Deductible
A Financial Freedom Society membership can be purchased by almost any business and then used for valid business purposes. This special feature gives our Reps a tremendous business advantage, because the government will often help our customers pay for their Society membership dues by giving the businesses a legitimate tax deduction.
For Reps and business customers in the US, and in some other countries as well, a valid tax deduction could possibly reduce the actual cost of Society membership by as much as 40% or more.
For reps, this would also apply to the $10 monthly cost for their Rep Tools.NOTE: Always check with your tax advisor to insure the deductions apply to your personal situation and your country.
Reason #4
Society Membership Is Simple to Understand and Easy to Sell
In the home business industry, most people are part-time. If you desire to build a sales team, it is a huge advantage for you when you sell only ONE quality, easy to understand service.
Reason #5
Selling Society Memberships Is Ideal For Producing Passive Income
Passive income is the type of income that enables you to stop working for a living.
When your customers keep purchasing their membership month after month, even after you stop actively working your business, you continue to receive income.
Customers will usually continue purchasing their Financial Freedom Society memberships even in hard times, because their Society memberships actually improves their budgets every month.
Please go to this link and find out for yourself:
http://www.FFSI.com/65577
Monday, January 31, 2005
Prospect’s questions: I have a low income, How Can I Start My Own Business
If you meet prospects that have a problem with their monthly income, and it will take them a long time to consider joining your online business, here is the tips for you:
- Let them know that to get the initial investment for online business is from their SAVING, not from their monthly INCOME. Most of the time I always mention to my teammates “It doesn’t matter how much money you can earn, but the most important thing is how much money you can save from your INCOME”. So, its worth to have $2000 as your monthly but you can save $500 monthly, compare to have $5000 monthly income, but your monthly expenses are also $5000.
- Convince your prospects that as their up line, you will help them. If your prospect said to you “OK, I will use my saving as the Initial Investment, but I only have several hundreds dollar which is only enough for my 6 months investment in online business; what if after 6 months I still do not get my down line, then what should I do?” It means that you as their Up line, you have to pay extra attention to them so that within the shortest time, they will be able to get their bonus that can cover their monthly online business expenses. But again, if you have prospects afraid that their saving will running out before they success, then here is my tips: tell them “As your up line, I can not promise you anything, but I will help you as far as I can so that you will be able to get your bonus that can cover up your monthly online business expenses.
- If the prospect have a very minimum saving, or even do not have saving, ask them to start saving their money, so that they will be able to have a minimum investment to start your online business. If they really do not have saving and not intend to save, just forget them and move to your other prospects. But if they do have intention to save, encourage them again and again, probably in a couple of weeks or months, they will be able to have an enough saving to start your online business. What will you do if you want to open a cafeteria that need $ 550 as the initial investment meanwhile you do not have money now? Of course you will start to save right? If it is necessary you will try to get a loan. It is the same with your online business. If your prospects have a minimum income and minimum saving, keep motivate them to save their income, so they will have enough saving to start online business. It doesn’t matter how much money your income is, but it is really matter how much money you can save from your income.
