Tuesday, February 01, 2005

How NOT to Design an Email Campaign

  1. WRITE IN ALL CAPITALS. People love getting yelled at. They never get enough verbal abuse from their family, coworkers, and fellow commuters. So, go ahead SHOUT AT THEM. Hey, if you're lucky, maybe they'll return the favor.
  2. Include your URL (website address) from the very beginning. While you're at it, go ahead and tell them what they're getting for Christmas and how all the magic tricks are done. No one likes surprises or suspense. Don't give them any mystery or let any excitement build. What do you think this is supposed to be, interesting or something??
  3. Write long, wordy paragraphs. You want to tell them everything you possibly can and it should all be in one looooong paragraph. This is the same principle that applies to first dates. Tell them everything about you all in one breath. No letting little things come out over time. No surprises or explanations. Bonus points if you can get them to go cross eyed while trying to read it.
  4. Overdo the personalization feature. Everyone loves to hear their own name. Make sure you include it in every sentence. This way, they know it was done manually and not by a computer program. Because surely those computer programs have limits of say 20 or 30 names throughout the email.
  5. Focus on yourself and not your prospect. Let them know your wants, needs, and desires. Who cares about them? I mean, jeez, wasn't putting their name in the email enough! Selfish, selfish, selfish….
  6. Stop Emailing them if you get no response. Six or seven emails is plenty to send to someone. Just because you still have their address and they haven't opted out yet, they're obviously not interested. Besides, you don't have time to email them. You're going to get that new computer you've been getting info on for about a year now. You've finally decided to buy it. There seems to be some irony here but you just can't put your finger on it.
  7. Don't have a sense of humor. No laughs, no stress relief measures, no wedgies. This is a business. Imagine what would happen if you allowed it to be fun!

Written by: Anne Ahira

You could read more about Ahira and Elite Team in:

www.SimpleTactic.com

5 Reasons Why the Financial Freedom Society Membership is Such a Great Service to Sell

Reason #1
Society Membership Serves A Vast Market - and is ideal for:
Hundreds of millions of individuals around the world who desire to achieve financial freedom much earlier than normal
Untold millions who suffer with debt problems and poor financial health
An employee benefit program
A business enhancement package for small business owners
Financial Advisors to sell to their clients and to the employees of their business clients
Anyone who feels responsible for being a good steward of money and time
A fundraiser for charities and non-profit organizations
All of the above for people anywhere in the world who speak and read English.

Reason #2
Society Membership Immediately Saves More Than it Costs
Services that immediately save more than they cost are rare, and they provide the very greatest business advantage.
Rare consumer values, like a Financial Freedom Society Membership, are like standing on the street corner and saying to people who pass by, "Will you pay $29.95 a month for a membership that includes the following wonderful benefits? Oh, by the way it can also save you more than the $29.95 a month you pay for those wonderful benefits".

Reason #3
Society Membership Is Often Tax Deductible
A Financial Freedom Society membership can be purchased by almost any business and then used for valid business purposes. This special feature gives our Reps a tremendous business advantage, because the government will often help our customers pay for their Society membership dues by giving the businesses a legitimate tax deduction.
For Reps and business customers in the US, and in some other countries as well, a valid tax deduction could possibly reduce the actual cost of Society membership by as much as 40% or more.
For reps, this would also apply to the $10 monthly cost for their Rep Tools.NOTE: Always check with your tax advisor to insure the deductions apply to your personal situation and your country.

Reason #4
Society Membership Is Simple to Understand and Easy to Sell
In the home business industry, most people are part-time. If you desire to build a sales team, it is a huge advantage for you when you sell only ONE quality, easy to understand service.

Reason #5
Selling Society Memberships Is Ideal For Producing Passive Income
Passive income is the type of income that enables you to stop working for a living.
When your customers keep purchasing their membership month after month, even after you stop actively working your business, you continue to receive income.
Customers will usually continue purchasing their Financial Freedom Society memberships even in hard times, because their Society memberships actually improves their budgets every month.

Please go to this link and find out for yourself:
http://www.FFSI.com/65577